How Travelzoo Leverages Stella Connect
to Drive Sales and New Member Acquisition
Travelzoo is the Internet’s leading publisher of travel, entertainment and local deals. The company has more than 28 million members in North America, Europe, and Asia Pacific and a global audience of more than 100 million leisure travelers.
With a reputation as a trusted source of quality and value, Travelzoo knows it’s the quality of the customer experience that matters most. Travelzoo partnered with Stella Connect to achieve three specific goals:
1. To strengthen the personal connection with customers and members
2. To acquire new registered members
3. To drive sales
Travelzoo and Stella Connect: How the Partnership Works:
Sample graphics, not actual company data
Results: Building Personal Connections
The inclusion of a picture and brief bio of the agent, coupled with Stella Connect’s more gamified approach for collecting feedback, has helped Travelzoo create deeper connections with customers and members.
The strength of these connections are reflected in the high engagement rates with Stella Connect feedback requests:
Driving Member Acquisition and Sales
The social sharing feature built into Stella Connect has helped turn Travelzoo customers into valuable brand ambassadors and has resulted in thousands of free social media impressions. By including a promotional offer as part of the suggested social sharing language, Travelzoo has been able to turn these social impressions into measurable results.