How to Turn Customer Service into Sales


For far too long in the retail industry, sales and service were on opposite sides of the ledger.

In-store associates were the revenue drivers, groomed to sell, sell, sell; customer service was simply a cost of doing business, its purpose limited to answering policy questions, handling refunds and returns, and putting out fires.

In this eBook, we’ll explain how you can serve customers in ways that sell. And we’ll show you how some brands’ happy customers do the marketing and selling for them.